CP and I went to a real estate conference the other day “Surviving in a Changing Market” and we came away with a fabulous new 5 point marketing plan:
1. price it right
2. price it right
3. price it right
4. price it right
5. price it right
But seriously this fist step is crucial. It really doesn’t matter what we do to market your property if it isn’t priced right it’s not going to sell. And it has to be priced right from the beginning. If you price it high just “to see” and then reduce it you will always be chasing the market.
It has been our experience that over-priced properties that sit on the market week after week become less and less desirable even with systematic price reductions. They take longer to sell and sell for less than if they were priced right from the beginning.
There is a direct correlation between price and time on market and net.
Once we have arrived at the right price we have a terrific 10+ step action plan to get it sold.
Pick Up the Phone Right Now and Get Your Home on the Market
Technorati: pricing your home, Philly home sellers, real estate market conditions, price your home to sell
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Philadelphia Home Sellers: Don’t Chase the Market « The Philly Pretzel said
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