The Art of the Low-ball Offer
Tips on making a low-ball offer a homeowner might just accept.
BUYERS the BEST situation to submit a low-ball offer:
1. Seller has reduced the price for the 2nd time
2. Seller has reduced price within 4 weeks
3. Property has been on the market 4 months or longer
4. Seller bought 5+ years ago
5. Property needs cosmetics but not total rehab
6. Property is vacant and seller has moved on
One word of caution: It isn’t worth anyone’s time to submit a ridiculously low offer, often it just enrages the seller who then refuses to negotiate. If the property is priced close to market value then an offer of 8-10 % below asking is low-ball. Properties that are priced using the “I would like to see how much I can get” or “I need to make this much” method are better just left alone.
The WORST time to submit a low-ball offer:
1. Seller has not reduced asking price
2. Property is less than 4 weeks on the market
3. Open House is crowded
4. Property is priced slightly below market value already
5. You have been looking for awhile and the house is “the one”
Some examples would be:
1913 Green St #1 - Reduced from $725k to $575k; Reduced 5 times. On market since 6/21/2006 (I think they are finally close to market value now).
36 Strawberry St #26 - Reduced from $290 to $247k; Reduced 3 times. On market since 9/17/2007 (they have moved on and are motivated).
850 S. 5th Street - Reduced from $415k to $315k 299k; Reduced 9 10 times (now we’re talking). On market since 5/19/06.
Potentially Related Articles:
NY Times: Lowball Offers on the Rise
Technorati: Philadelphia real estate, Center City Philadelphia real estate, market conditions, low ball offers

Make no mistake we still are in a buyers market in Philadelphia and probably will be for some time. The housing market took a much needed correction after a number of years of unwise purchasing but unlike what the media would have us believe, a correction in the housing market doesn’t equate to a crash. Unfortunately, the ongoing negative news about the troubled areas in the U.S. has caused a ripple effect, with home buyers and sellers on a national level exercising caution before making a decision. This has caused an overall slowdown in the marketplace.




