- List your home with a marketing plan. Your home is most likely your most valuable asset. Think of your property like a business investment. “Market” your home like a business. Write out a business plan for your home sale. We’d love to share our marketing plan with you.
- Primp your home. Get your home ready to show. Too many home sellers make a snap decision to sell and immediately list their home before they prepare the property for selling.
- Get a thorough market evaluation; don’t accept the first agent’s market evaluation without doing your homework.
- Price your home to sell. If you have already locked in a price which you feel is fair for your home, the chances are you do not want to waver far from the bottom line. However, if your home has been sitting on the market for months, you must compare whether a price drop will be more beneficial than making another mortgage payment.
- Clean the house so thoroughly that your mother-in-law couldn’t find a single thing to sneer about.
- Offer a year of free Pizza to the buyer. But better yet offer to pay the buyer’s closing costs.
Remember this rule of thumb: If you are getting buyers through the door but no bites, than chances are the problem is cosmetic. If, however, you are not getting any phone calls and the only visitor through was a curious and lonely neighbor, chances are your home is priced too high. Compare your home price to those in your neighborhood on a regular basis (twice a month). If they are lowering their prices, than keep yours at or below their baseline.